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Crossing Boundaries: Japanese Social Media Marketing

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above: ad for Green Day’s new album in Japan; below: ads for Takashi Murakami’s new book | images courtesy Absolute Territory PR

The human billboard movement is nothing new… But a Japanese PR agency called Absolute Territory PR (絶対領域広告) has put their own spin on things (taking the movement “from weird to icky“), enlisting young girls to wear temporary tattoo ads on their thighs. The service is relatively new – it launched in July 2012 and boasted 1300 walking billboards by November. Becoming a member is relatively simple: as long as you’re a female over 18 with more than 20 connections on a SNS (twitter, mixi, instagram, etc.) you can join. To get paid you have to wear a temporary tattoo for 8 hours or more and post pictures of it to your SNS in at least 2 different places. Rates start at 1000 yen per day and can go as high as 10,000 yen, depending on how many pictures you take.”

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What do YOU think?

BELGIAN STUDENTS GET A LOOK INSIDE GPNY

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A few weeks ago the NY office had a meet. greet and review session with students from the Media Arts and Design Faculty, a University in Hasselt, Limburg, Belgium. During their visit, we talked them through some of our latest projects, gave advice on the industry and also viewed some of their own work - which was truly creative. It’s always good to meet new blood in addition to sharing our knowledge! 

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HAPPY THREE YEARS!

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Global Point NY is celebrating its 3 year anniversary! In 2010 the NY office officially opened and three years later we’re still going strong! A big thanks to all the clients, friends, and our Global Point Family in Russia who’ve made the past three years possible! Here’s to a long and prosperous future!

WORDS WITH CATS

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The internet’s love of cats has officially transformed into a typeface. The Japanese website, Neko Font has created a cat font generator that forms words with two cats. Try not to spend your whole day making cute cat words!

via Design Taxi

bombing:

Brent Holloman - The Vie Silhouette Project, 2012 - Ongoing 

“With the arrival of our first baby girl there is one thing I hear all the time… “They grow up so fast.” So I decided to start a project where I can mark the stages of her growth by doing a silhouette of her each week for her first year (or as long as I can keep it going)”

I am only a couple weeks into it and I can already see the changes taking place.

See them all here

(via bombing-deactivated20130413)

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Suite 701
New York NY 10010

tel. +1 212 675 6760
fax .+1 212 675 6780
info@globalpointny.com

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